40-year-old British racing driver and seven-time "Formula 1" champion Lewis Hamilton has been named the most marketable athlete of 2025 by SportsPro.
According to İdman.Biz, this indicator was measured by three key factors: brand strength, economics, and overall addressable market.
According to SportsPro, the most marketable athletes of 2025 are:
1. Lewis Hamilton – Formula 1
2. Simone Biles – Gymnastics
3. Ilona Maher – Rugby
4. Stephen Curry – Basketball
5. Cristiano Ronaldo – Football
6. Neymar – Football
7. Caitlin Clark – Basketball
8. LeBron James – Basketball
9. Giannis Antetokounmpo – Basketball
10. Coco Gauff – Tennis.