The new logo, website, social media pages, and athlete uniforms of the Azerbaijan Swimming Federation (ASF) have been presented.
The organization's press service informed "Report" about this.
With the new logo, brand book, website, digital platform accounts, and national team uniforms, the image of the ASF has become even more aligned with modern international standards.
The updated logo is designed in a format that symbolizes progress, agility, and endurance. The logo, created with a minimalistic and dynamic design style, aims to reflect the organization's approach and increase its international recognition.
The new uniforms designed for national teams also prioritize functionality. The kit, presented in partnership with an Italian company, is an important part of ASF's new image. Additionally, swimming team members have been provided with sportswear from a leading British company in the field.
In addition, ASF will be more widely represented in the digital realm. Information about the organization's activities will now be shared not only on "Facebook" and "Instagram", but also on platforms such as "LinkedIn", "TikTok", "X" and "YouTube". This aims to make the organization more accessible to a larger audience, including further popularizing the sports under the federation in the country.
The federation's official website www.asf.az has also been completely updated. With a user-friendly interface and mobile device compatibility, the site will provide visitors with the opportunity to familiarize themselves with official news and multimedia materials related to ASF in a wider and more detailed manner than on social networks. It is also planned to post information about local and international competitions, as well as a map of all pools in the country.
It should be reminded that Zaur Aliyev was elected president of the ASF at the general meeting held in January of this year. Over the past months, a process of renewal in terms of strategy and structure, and expansion of international relations has been launched.
According to the information released by the federation's press service, a number of other innovations and projects are planned to be implemented by the end of 2025. The goal is to popularize water sports in Azerbaijan and increase the level of training of professional athletes.