The term of the title sponsorship agreement between PFL and "Misli" brand of "Azerlotereya", the legal lottery organizer and sports betting operator of Azerbaijan, has been extended.
Idman.biz reports that, according to the agreement, "Misli" will be the main sponsor of the Azerbaijan Premier League in the 2025/2026 season as well, and the national championship will be called "Misli Premier League".
"Misli" always closely participates in the implementation of important projects for the progress of sports, especially football, in the country. "Misli"'s sponsorship of the Azerbaijan Premier League is an important step in terms of developing and popularizing Azerbaijani football.
Thanks to the cooperation that has been going on for the fourth season, interest in the league has increased significantly, and the projects implemented within the framework of the sponsorship have not only attracted the attention of fans, but also made a great contribution to the commercial value of local football.
"Misli"'s continuous support to the Premier League plays an important role in the long-term and sustainable development of Azerbaijani football. Thanks to this cooperation, we can observe the expansion of our football to a wider audience, the strengthening of relations with fans, and the increase in the competitiveness of the league.
"Misli" supports the access of football to a wider audience through media cooperation and public events. As an example, we can point to the joint work carried out with the Professional Football League in the field of media, which allows football to be broadcast more widely on television, websites and digital platforms.
"Misli" - PFL partnership not only increases the social value of sports, but also strengthens the connection between fans and the club, as well as national football. "Misli"'s support to the Premier League creates new development opportunities in Azerbaijani football.
It should be noted that the 2025/2026 season of "Misli Premier League" will start on August 15.
Idman.biz