Sport24.az
The partnership between the German sports giant "Adidas" and the Champions League may end after 25 years. Sport24.az reports that "The Athletic" has reported this.
The German company has been an official sponsor of the Champions League since 2001, and during this time the three-stripe logo has become an integral part of the tournament. However, UEFA is considering changing its ball supplier in order to increase revenues. According to the source, several major companies influential in the sports industry have expressed interest in participating in the tender.
"Adidas", on the other hand, hopes to maintain its current contract. However, it faces serious competition on this path. American corporation "Nike" and German company "Puma" have decided to join the tender.
