Sport24.az
The EFC Commercial, Innovation and Fans Club Connect event was held in Lisbon, the capital of Portugal. The meeting was dedicated to the development of commerce, innovation and fan relations in European football. Sport24.az reports that the main goal of the event organized in Lisbon is to exchange experience in ensuring the sustainable financial growth of football clubs, adapting to digital transformation and building stronger ties with fans.
The meeting, organized as an international platform, was attended by the heads of leading European clubs, commercial and marketing experts, as well as representatives of technology companies. Panel discussions focused on topics such as fan engagement, global partnerships, ticket sales technologies and the development of stadium experience.
Asif Asgarov, member of the Board of Directors of "Qarabag" Football Club, Anar Hajiyev, head of marketing and communication department, and Farid Agayev, head of operations department, participated in the event.
Asif Asgarov, member of the Board of Directors of "Qarabag" Football Club, made a presentation at the "Creating Fan Loyalty - Beyond Points and Privileges" panel. He talked about "Qarabag"'s mobile application, its recent development, as well as loyalty, and emphasized that one of the main directions for modern football clubs is to provide real value to fans and build a long-term emotional connection with them. Asgarov said that a properly built fan strategy has a positive impact on both the brand value and commercial revenues of the club.
