The official brand identity of "EURO 2028" has been unveiled to the public through special events held in the UK and Ireland.
Idman.Biz reports that, according to UEFA, the tournament's new logo was displayed on giant screens in London's Piccadilly Circus.
Simultaneously, the new logo and individual logos of the host cities were also shown to the public in various cities across the UK and Ireland. The presentations were carried out on digital screens in city centers and through projections onto famous monuments.
"The EURO 2028 brand identity encapsulates everything that makes football special - emotion, unity, and shared joy. In the summer of 2028, we will all be speaking the language of football. The new visual style brings to life the voices, energy, and passion of the fans," UEFA said in a statement.

At the heart of the brand is the "EURO 2028" logo, depicting the Henri Delaunay trophy. The logo's color palette is inspired by the symbolic colors of the host countries.