Idman.biz
Two giants of the Italian Serie A — "Inter" and "Milan" continue their search for a naming rights sponsor for the new stadium that will be built together.
Idman.Biz reports that "Generali", one of the largest insurance companies in Italy, is among the first candidates.
The company's name may be used as the official commercial name of the stadium.
It should be noted that the new arena, which will be built instead of the current "San Siro" stadium, is considered a strategic project for club leaders from both an economic and marketing point of view.
