Idman.biz
A Strategic Communications seminar was organized in Baku within the UEFA Grow program by the UEFA National Associations Communications Department to help national associations realize their potential.
Idman.Biz reports with reference to the official website of AFFA that the two-day event discussed the importance of strategic communication, stakeholder audit and team potential assessment, strengthening AFFA's image and reputation, planning strategic priorities from a communication perspective, identifying target audiences, and formulating key messages.
The seminar discussed communication approaches for AFFA and Azerbaijan, which host international tournaments, tournament organization, promotion and heritage communication. In addition, interactive group work was organized for the participants, ideas were exchanged on relevant topics and practical approaches were discussed.
During group discussions, local experience, international approaches and development opportunities were the main focus.
