Idman.biz
A Digital Marketing seminar was held jointly organized by AFFA and the Football Development Fund (FIFA).
Idman.biz reports that employees of Premier League clubs, as well as AFFA, the Professional Football League, and FIFA working in the media and marketing fields participated in the event. Mario Leo, the head of the "Result Sports" agency and one of the leading experts in the field, acted as a speaker at the seminar.
After AFFA Deputy Secretary General Kamran Veliyev opened the event with an introductory speech, FIFA Executive Director Tural Piriyev shared his thoughts and experiences on the topic of "The role of marketing in club football."
Continuing the event, Kamran Babashov, the leader of Kapital Bank's Marketing Expert Center, gave a presentation on "Neuromarketing in banking and football."
Within the framework of the seminar, digital marketing examples from local clubs were presented, and group tasks were carried out with the participants. The event ended with a panel discussion.
