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Nasib Piriyev: From popcorn sales to the Barcelona camp Idman.biz
12 September 2025, 11:07
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Nasib Piriyev: From popcorn sales to the "Barcelona" camp

Nasib Piriyev, the son of Russian-Azerbaijani industrial magnate Nizami Piriyev, who gave an interview to Hafiztimes.com, also emphasized that he loves watching football.

We present the interview:

– For a long time, the public has known you as "the son of a wealthy family." Has carrying this identity brought you more advantages or more pressure and responsibility?

– Like many things in life, there are influences of both here. Of course, I had certain advantages growing up. My parents were able to send me to study in England, and I didn't have to worry about daily necessities like many people did in the early 1990s. But the situation is often misunderstood. We started from scratch, like many families in the post-Soviet space.

I was about 16 years old when I implemented my first project, I was living in Moscow. In the summer, I went to Ganja to visit my grandmother. At that time, there were no sweets or popcorn sales in front of the school. So I bought a large popcorn machine in Ganja that had never been seen before. I prepared the packaging myself, collected the raw materials, and together with my uncle's children, we set up a small sales kiosk in front of Ganja city school No. 1. We became very popular in a week – this popcorn machine caused a real sensation in Ganja. Then, probably, someone complained to my grandmother, and she closed it.

– What are your thoughts on the social responsibility of wealthy Azerbaijani families? Do you think such families should contribute more actively to the intellectual and social development of the country?

While managing the retail group of our business, one of my last projects was the creation of the Children's World Shopping Center in Baku. As part of this, we opened the first official Barcelona Football Club camp in Azerbaijan. That moment is still one of the proudest moments of my life. We brought coaches from Catalonia and several former stars of the club to Baku. Hundreds of children came to train from different regions of Azerbaijan. It was a very proud feeling to see the great energy on the training ground. Our goal was to turn it into a permanent academy.

– Those who know you describe you as a humble and cool-headed person. Has this trait helped you on your path to success, or has it hindered you instead?

– Thank you, but I'm certainly not always cool-headed, especially when watching football and my favorite team loses!
As for humility, I try to teach my sons that the only true measure of valuing a person is their moral qualities. Growing up in Baku in the 80s and early 90s, life was simpler, and status was not as important as it is now. In schoolyards, football fields, and street corners, everyone came from simple families. To gain respect, you had to be quick on your feet, skilled in sports, funny, brave, and loyal to your friends. The strong were expected to protect the weak. We grew up like that.

– Are business decisions in your family made collectively, or does each member have their own field and independence?

– Each member of the family has their own business and has complete freedom to manage it. Of course, as in many families, there is the influence of the elderly – especially in personal or family matters. But when it comes to business, each of us has our own function.
My eldest son is currently working on our sports and entertainment projects, including "360Sports", but he has also already implemented his own initiatives in the field of crypto and digital assets.
We consult with each other. We share our ideas, give feedback, and benefit from each other's experience. I think most families do that to some extent.

İdman.biz

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