Former England captain David Beckham earned approximately $25 million from advertising campaigns during the 2026 World Cup.
According to information provided by Lent.az citing foreign media, Beckham participated in advertising campaigns for at least 11 brands, promoting a variety of products from chips and beer to banking services.
His earnings surpassed those of the artists who performed at the tournament. Singer Shakira earned $20 million for her performances at the opening and closing ceremonies. Justin Bieber, who performed a song during the final's halftime, earned $16 million.
The 2026 World Cup was held in the United States, Canada, and Mexico with the participation of 48 national teams. Spain won the tournament by defeating Argentina 1-0 in extra time in the final.